Allied Vehicles is the UK market leader in the manufacture and supply of wheelchair accessible transport solutions. Allied also operates Scotland’s largest independent Bodyshop and offers a range of garage services to insurance, commercial and private customers alike. The company has a nationwide reputation for ensuring quality, value and customer satisfaction and key to this success is its dedicated and committed workforce.
We are now recruiting for a Brand Manager to join our dynamic marketing team. We work across multiple channels to generate brand awareness and leads across our range of both B2B and B2C brands.
The main duties of the role are:
- Compile, proof, and traffic content for online and offline publications such as print and digital advertising, direct mail campaigns, blogs, product collateral, emails, and other media
- Manage and implement the strategic plan across social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Manage web presence including product updates, new information and search marketing analysis
- Manage the design and production of promotional materials such as web and social media content, email campaigns and product collateral
- Plan and execute photography and video content like product coverage and customer testimonials
- Manage, grow, and utilise customer and prospect data to enable effective direct marketing activities
- Maintain PPC presence by analysing keywords, creating content and optimising spend across campaigns
- Plan and oversee promotional events, road shows and exhibitions, including arranging venues, logistics and promotional materials
- Tender and negotiate as required with external suppliers including digital agencies, web and graphic design companies, printers, photographers, videographers, and data providers, to achieve best value and service for the company
- Track effectiveness of marketing campaigns and report results to the executive team
- Manage marketing budgets
- Research and analyse market trends and competitors
What you’ll need to succeed:
- A degree in Marketing, English, Communications, or a related subject
- Previous experience in management working within a demanding marketing role
- Proven experience of working to deadlines
- Passion about the latest in digital technologies, activities, and strategies
Monday to Friday | Flexible working | Salary up to £45k PA DOE
This position offers a superb opportunity to join a progressive and committed company. In return, we offer:
- 25 days holiday plus 8 bank holidays
- Aftersales discounts for you, your friends and your family
- Group life scheme and group pension scheme
- Annual profit share scheme
- Industry leading benefits portal
- Free staff car park and subsidised on site cafeteria
- Annual salary reviews
If you meet our criteria and would like to be part of a friendly and pleasant working environment in the North of Glasgow, a career with the Allied Vehicles Group is the perfect way to fuel that ambition. Please forward your CV stating why you would be suited to the role via the APPLY NOW button.
We are an Equal Opportunities employer and encourage applications from all members of the community. We are committed to the Disability Confident Initiative and offer a guaranteed interview to any applicant who considers themselves to be disabled and who meets the requirements for the post.
Please note: due to a high volume of applications we receive, we are not able to respond to every applicant individually, therefore only successful candidates will be contacted.
***NO AGENCIES PLEASE***